Sweetest Story on Sweetest Day – Which history of Sweetest Day do you believe?
Sweetest Day falls on the 3rd Sunday in October. Who says? The official story is that Cleveland candy-company employee, Herbert Birch Kingston, had such a kind and philanthropic heart that he decided to give away boxes of candy to society’s over-looked members, – the orphans, shut-ins, newsboys, and the poor. The official story heralds Sweetest Day as a day of altruism.
But do you believe this?
Or are you more inclined to accept the behind-the-scenes scoop ferreted out by Cleveland reporter, Bill Lubinger of the Plain Dealer newspaper? Lubinger wrote that Kingston was the dupe of 12 candy-manufacturing moguls who in a smoke-filled back room connived this heart-strings-pulling promotion to increase their candy sales. When their poster-child, Kingston, wasn’t generating enough new sales, the moguls brought in bombshell celebrities, Theda Bara and Ann Pennington, to publicly give away candy to the poor.
And did their promo work? Sort of. Keep reading.